Wednesday, August 27, 2008

The Brand Called You

The last few weeks I have been talking to recruiters, engineers, hiring managers, tech managers and VPs. One interesting norm I've seen was that people like to introduce themselves using their big companies and schools. Like Google, Oracle, Princeton, Stanford ... had all endorsed them to say I'm Google, I'm Stanford....

Don't get me wrong, I have a lot of respects for these organizations and people associated with them. But, have anyone thought more seriously about The Brand Called You.

I just think the 'You' brand is more important than any other brands. I'm the 'Super Code Monkey' who writes elegant and efficient code, challenges his team members to bring out the best of them, delivers software products that add values to the businesses and customers. I felt good as I was typing the last sentence. Period. Isn't that more powerful?

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